It is not a secret for anyone that there is an ongoing global pandemic these days. Covid-19 (or how most people call it, coronavirus) is spreading fast and kills many. Pretty much the entire world now tries to find a solution for it and some countries are claiming that they already did, or at least found a way to contain and control the virus. Of course, we are not medical or biology professionals by any stretch of the imagination, but everyone is aware of how catastrophic this pandemic is for the global economy and the effect it has on everyone’s…

Brainstorming is one of the most popular creative instruments for problem-solving. The simplest method is unstructured brainstorming. The process is easy. We collect different ideas (tasks) for validation. The more the number of ideas, the more the probability of getting the correct or at least the most effective solution. People believe that if they generate a huge number of ideas, they will be able to find the solution to the problem.  Generally speaking, it is correct. However, the question is how to choose the right idea or task. What is the problem with brainstorming as we know it? Even though…

In today’s economy, any business depends on customer satisfaction. There are many ways to investigate what customer wants, and many companies doing it successfully. In this article, we propose an innovative approach for market research and for a better understanding of customer needs. We have already started the discussion of the customer needs in our previous blogs: What does a customer need? and Take a customer’s function away to satisfy the customer. Our main concept of customer needs is as follows: A customer does not like to do what he does. Therefore preventing the customer from his current activity is…

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…

PRIZ Guru (https://www.priz.guru/ ) is built to proliferate an innovation and problem-solving process, to publish explanations of how the problem-solving process works, describe the strength of creative thinking tools and reinforce it with examples. Especially, one of the fundamental problems is to answer the question: “Which innovation should I work on?”, “What kind of new idea should be created?” First, let’s ask ourselves, what is innovation? There are many articles that one can find about it; but, the answer is really simple. Innovation is there to solve somebody’s problem. Or, I want to reinforce it by: It is not an…

Moore’s law drives all hi-tech and innovations. “Computers in the future may weigh no more than 1.5 tons.” This was published in 1949 in Popular Mechanics, forecasting the relentless march of science. Computer manufacturing began in 1943. (Fig.1) This optimistic statement appeared because semiconductor transistor had already been invented and began aggressively replacing huge vacuum electronic tubes in all devices including computers. Computers became smaller because a transistor is much smaller than a vacuum tube. Nevertheless, nobody could imagine that in about 10 years, Integrated Circuit (IC) would be invented and high volume microchip manufacturing would begin its fast development….

In today’s rapidly evolving world, one force stands out as the primary driver of progress and transformation: innovation. And at the heart of this innovation revolution are startups. These dynamic, agile entities are not just new businesses; they are the crucibles where groundbreaking ideas are forged, tested, and launched into the world, reshaping industries and redefining how we live, work, and interact. While established companies play a crucial role in maintaining and optimizing existing systems, it is startups that consistently push boundaries, challenge the status quo, and pioneer entirely new frontiers. They are the risk-takers, the visionaries, the ones willing…