Read the news, blog posts, many articles, from companies and investors; the whole world is talking about innovations. Why do we need Innovation, and how does it impact a business anyway? In this article, we analyzed a business’s functional structure and shown that consistent (not occasional) Innovation & Problem-solving must be in place to ensure business success.  Business Functional Model We have already shown an example of Functional Modeling in our blogs “Take a customer’s function away to satisfy the customer“, and “A problem solver is the main roadblock in problem solving processes“. Functional Modeling is an analytical tool built…

As we mentioned in our previous blog “What does a customer need?”: The best product or service is something that prevents a customer from his current activity. The most important questions are: What is your customer doing? Why is he doing this? To answer these questions and the analysis of the data will bring us to a clear definition of our customer needs. Since this investigation is problem-solving, creative thinking tools should be used. Let’s describe as an example of how Functional Modeling (one of the effective creative thinking tools) helps us to define customer needs. Below briefly listed the…