This article explores the distinction between guessing and thinking as cognitive processes. Guessing involves making quick decisions or forming opinions without substantial evidence, relying on intuition. On the other hand, thinking is a deliberate and evidence-based process that aims for accuracy through careful consideration. The article discusses the disparities in decision-making basis, evidence, reasoning, speed, accuracy, informed decision-making, and engagement of cognitive processes. It emphasizes the significance of thoughtful analysis over guesswork, particularly in engineering and innovation endeavors. The article advocates for embracing thinking processes and utilizing tools like PRIZ Guru for efficient problem-solving and idea generation. Guessing involves making…