PRIZ Guru (https://www.priz.guru/ ) is built to proliferate an innovation and problem-solving process, to publish explanations of how the problem-solving process works, describe the strength of creative thinking tools and reinforce it with examples. Especially, one of the fundamental problems is to answer the question: “Which innovation should I work on?”, “What kind of new idea should be created?” First, let’s ask ourselves, what is innovation? There are many articles that one can find about it; but, the answer is really simple. Innovation is there to solve somebody’s problem. Or, I want to reinforce it by: It is not an…